Like all technology, AI offers a shortcut. Skipping the many hurdles of traditional video production is a huge advantage.
But, as your social feeds likely prove, this shortcut often comes at the cost of storytelling and polish.
Without careful prompting, narrative vision, and good editing, most AI content rightfully deserves to be called "slop."
Our team of talented writers, prompters, and editors bring to bear decades of experience in traditional video production.
They know how to prompt for the best output. They know how to assemble a story from raw components. They know how to give 30 seconds of AI footage the polish and gravitas of a prime time commercial. And when all else fails? We know how to craft concepts that wink at the primitive state of this rapidly-developing medium, so your clients know you’re in on the joke.
Our team boasts a combined experience that could rival the runtime of a blockbuster trilogy, with each member bringing their own unique flair to creative production. Our legal work has netted lots of attention and awards.
Jeff Keane is a Founder of Screenburn.ai and serves as founder and CEO of Coolfire Studios, an award-winning video production company based in St. Louis, Missouri. With over 35 years of experience in the media, advertising and entertainment industries, Jeff has led high-profile video campaigns for Fortune 500 brands, national television networks, and major law firms across the United States.
Jeremy Corray is a Founder of Screenburn.ai and serves as Executive Vice President at Coolfire Studios, where he as developed and produced original content for television networks, brands and digital platforms for over two decades. Jeremy’s expertise spans creative development, writing, and production, with significant experience crafting legal marketing campaigns.
Bart Elfrink is a filmmaker who’s spent his career chasing the intersection of story and technology. His award-winning short films have screened at festivals across the country, and he’s been a fixture at the Sundance Film Festival since 2010—where he now manages one of its theaters. A former director at Mattel, Bart has led commercial and creative projects throughout St. Louis for over two decades. Since the early days of generative AI, he’s been hands-on with tools like MidJourney and Veo 3, exploring how machine creativity can amplify human imagination. At Screenburn.ai, Bart leads the charge in blending cinematic instincts with cutting-edge AI production.
Mike Kearns is a multidisciplinary animator, designer, video editor, and VFX artist with over 15 years of professional experience in the creative industry. He spent more than a decade honing his craft at Coolfire Studios, where he contributed to a wide range of high-impact visual projects. Known for blending technical precision with artistic storytelling, Mike has developed a reputation for delivering polished and engaging content across multiple platforms. His expertise spans motion graphics, post-production, and cutting-edge visual effects workflows. Now at Screenburn AI, Mike is excited to push creative boundaries and explore the future of AI-driven visual storytelling.
Alison is an award-winning Art Director and Senior AI Artist with nearly 19 years of experience spanning newspaper, print, outdoor, original illustration, animation, and video. She has worked with major clients including Microsoft and LinkedIn, and spent eight years building billboard campaigns seen by millions.Rooted in traditional design and large-scale campaign development, she brings both craft and strategic perspective to every project. Today, she combines traditional design and motion with AI-driven workflows to create bold, high-impact creative.
Joey Goldsmith is a video-first creative who treats “quick clip” like a dare. He lives at the intersection of storytelling, editing, and prompt craft taking messy human brain noise and turning it into clean, repeatable workflows that actually behave. He’s also the guy who catches the tiny stuff: when a camera move feels fake, when a prop teleports, when a face does a sneaky mid-shot “whoops, new person” speed-run. Joey obsesses over continuity, motivated motion, and consistency no extra limbs, no floating text, no surprise brand logos, no random capes, no “why are we underwater now?” energy.
Josh specializes in helping brands and organizations unlock new ways to tell stories. Josh has intimate knowledge of current AI softwares—both their limitations and their strengths. He brings a videographer’s eye and a technician’s knowledge to the art of AI prompting.
Marcella comes to screenburn.ai with years of experience in traditional media as a production coordinator and producer. She has a proven track record of facilitating communication and coordinating project details under the constraints of budget and deadline.
Sitting on our advisory board is Tim Miley of Miley Legal, Jim Onder of Onder Law, and Ed Herman of Brown & Croupen. These attorneys advise us on how best to make use of AI for the legal industry. Each has made use of AI in their own marketing efforts, and each understands the nuances of advertising legal services. When you partner with us, you gain the combined knowledge of an advisory board that has seen what works and what doesn’t.
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